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Lingering Impact of Covid-19 on Buying Behavior

Catalina shares data on the top 10 growth categories at grocery stores, including disinfectants, hand soaps and wipes.

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By: Christine Esposito

Editor-in-Chief

Catalina, a St. Petersburg, FL-based shopper intelligence company, has tracked the pandemic's impact on buying behavior at grocery stores across the US. The Top 10 categories seeing the greatest sales growth during year one of the pandemic have either seen strong year-over-year increases since 2019 (pre-pandemic) or experienced declines last year. The majority are still above where they were when the pandemic began. Here’s a look at those categories, which include key personal care and household products like hand soap, wipes and disinfectants.


 

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